16 Free Certification Courses for Digital Marketing

The importance of a digital marketing course can be recognized by the fact that a strong digital presence is required in today’s business environment. The demand for talented digital marketers is rising as the industry of digital marketing develops quickly. The move to digital marketing has created a wealth of new prospects for business owners and job seekers alike.

How can I study digital marketing for free?

Digital marketing is not complex science, despite how frightening it may appear. In this industry, people with diverse educational backgrounds may succeed. A wonderful place to start your training is one of the many platforms that provide certification programs for those interested in digital marketing.

Google Digital Unlocked

The most widely used search engine in the world, Google, introduces Google Digital Unlocked, an online learning platform. This platform is intended for company owners who want to expand their brands online as well as people hoping to pursue careers in digital marketing. A 40-hour certification program covering the most important facets of digital marketing is offered by Google Digital Unlocked, which features over 125 courses created by top institutions across the world.

You will take a final exam after finishing the video lectures to receive a Google certificate. Your CV will benefit from this certification, which also makes high-paying work in the sector of digital marketing possible.

Free Certification Courses for Digital Marketing

HubSpot Academy

One of HubSpot’s most well-known features is its powerful digital marketing software. Their online academy provides a variety of courses to aid in the professional development of marketers. Numerous courses are available that are suited to the needs of beginners. You will take an online test with multiple-choice questions after watching the video lectures.

You can receive a certificate from HubSpot if you obtain a minimum score of 50%. The inbound marketing course, which covers the fundamentals of digital marketing and related topics, is very well-liked. Other initiatives, including content marketing, inbound sales, and e-commerce, offer more chances to increase your expertise.

Free Certification Courses for Digital Marketing

Google Skillshop

More than merely posting advertising on social media networks is involved in digital marketing. You must be an expert in areas like keyword research and Google AdSense to be a successful digital marketer. A cutting-edge online learning platform called Google Skillshop provides specialized courses for novices.

These courses provide you with the ability to effectively market items to the appropriate audience by covering a variety of Google AdSense advertising programs. You may study at your own speed for an average of 4 hours each course. An exam is waiting for you once the course is finished. A Google Skillshop certificate is awarded upon completion.

Free Certification Courses for Digital Marketing

Digital Marketing with edX

edX, a well-known online learning platform that was established in 2012, gives people all over the world access to top-notch university education. They depart from conventional educational institutions and place more emphasis on learning marketable skills. Although edX’s courses are mostly fee-based, they do have a free marketing course that is appropriate for growing digital marketers. The fundamentals of marketing and contemporary organizational needs are covered in this course.

Notably, this platform is supported by well-known colleges like MIT and Harvard, guaranteeing excellent course material. To obtain a certificate, enroll in the planned online sessions, adhere to a timetable, and pass the final exam. The target audience for this course is advanced-level students with some prior expertise.

Free Certification Courses for Digital Marketing


The well-known professional and commercial social network LinkedIn has its own education system, called LinkedIn Learning. New customers benefit from a free trial month even though the majority of courses demand a monthly membership. You will not pay anything if you finish a course within this trial time since you’ll get a certificate.

You may specialize in social media marketing tactics across numerous platforms by taking one of the more than 15,000 online courses and learning from professionals in the field. If you place a high value on information and want to learn from experts in the subject, LinkedIn Learning is a fantastic option.

Free Certification Courses for Digital Marketing

Facebook Blueprint

Social media platforms have transformed into digital marketers’ playgrounds due to their large user bases. An online marketing academy called Facebook Blueprint (Meta Blueprint) has over 150 courses for both novice and experienced marketers. Their programs offer a thorough grasp of internet marketing with a particular emphasis on the well-liked Omnichannel marketing strategy.

Regardless of the size and structure of the Internet business, you will learn specific tactics. You may gain an in-depth understanding of social media marketing by completing a certification program from Facebook Blueprint.

Free Certification Courses for Digital Marketing

Google Analytics Academy

It is important for a digital marketer to be good at his/her analytical skills to become a successful digital marketer. Making data-driven decisions and keeping track of campaign results are crucial. In addition to teaching you about Google Analytics, Google Analytics Academy also improves your general analytic skills. They provide brief courses for numerous social media platforms, assisting you in evaluating the efficiency of your cross-platform marketing strategies.

You will get a certificate from the Google Analytics Academy after completing the final exam. If you already have a basic understanding of digital marketing, you may develop your marketing expertise and become eligible for well-paying opportunities by enrolling in this advanced certification course.

Free Certification Courses for Digital Marketing


The free delivery of high-quality education is Allison’s main objective. Allison beginner to advanced certification courses without charge and has over 500 current courses in nine educational categories. These courses were developed by renowned professors from colleges all around the world. Additionally, you may choose premium courses that give you access to all diploma programs while supporting Allison’s charity mission.

Free Certification Courses for Digital Marketing

eMarketing Institute

The eMarketing Institute offers excellent certification programs as well as practical tools for marketers. You can take your time learning from the course materials and instructional videos. You have 60 minutes to complete an online test with 50 multiple-choice questions to receive a certificate. A score of at least 50% must be obtained.

Free Certification Courses for Digital Marketing

SEMrush Academy

With SEMrush Academy, it is time to realize your full potential in digital marketing. SEMrush is a well-known and powerful digital marketing software used by experts all around the world. SEMrush Academy provides a wide selection of courses to assist marketers in making the most of their potential. These classes cover crucial subjects including social media marketing, PPC advertising, content marketing, and SEO.

You may obtain a distinguished certificate from SEMrush, proving your proficiency in using their tools for successful digital marketing, by completing these courses and passing the examinations.

Free Certification Courses for Digital Marketing

Hootsuite Academy

Enroll today at Hootsuite Academy to learn the art of social media. Businesses may streamline their social media marketing efforts with the help of Hootsuite, a widely used social media management software. You may go through courses on social media marketing tactics for different platforms at Hootsuite Academy.

These courses provide you with the expertise you need to succeed in everything from content planning to analytics and social advertising. You may obtain worthwhile certificates demonstrating your expertise in social media marketing on Hootsuite’s platform by clearing the courses and tests.

Free Certification Courses for Digital Marketing

Moz Academy

When discussing SEO, Moz Academy must be remembered. With the help of Moz Academy, a well-known brand in the SEO industry that provides strong tools and resources, you may succeed in SEO. Comprehensive courses on many SEO topics, including keyword research, on-page optimization, link building, and technical SEO, are offered by Moz Academy.

These courses are tailored to your requirements, whether you are a novice or an expert marketer looking to expand your SEO expertise. You will obtain prestigious certificates from Moz, verifying your SEO knowledge, after completing the courses and examinations.

Free Certification Courses for Digital Marketing

Twitter Flight School

Take off with Twitter Flight School to study the principles of digital marketing. Twitter Flight School is the ideal location for marketers looking to utilize Twitter’s potential for their digital marketing initiatives. This specialized course covers a variety of subjects, such as Twitter platform statistics, targeting methods, content production, and advertising campaigns.

You may obtain certificates from Twitter, proving your proficiency in utilizing Twitter’s advertising and marketing tools, by successfully completing the courses and examinations.

Free Certification Courses for Digital Marketing

Microsoft Advertising Learning Lab

With the help of Microsoft Advertising Learning Lab, you can succeed in PPC. Your entry point to learning pay-per-click (PPC) advertising with Microsoft Advertising (formerly Bing Ads) is the Microsoft Advertising Learning Lab. delves into issues including ad development, keyword research, campaign setup, and optimization approaches.

You will acquire the knowledge and abilities needed to successfully manage PPC campaigns on the Microsoft Advertising platform after taking these extensive courses. You will obtain worthwhile credentials from Microsoft Advertising after finishing the courses and exams, demonstrating your expertise in PPC marketing.

Free Certification Courses for Digital Marketing


With Coursera, a prominent online learning platform that combines with top institutions and organizations to provide a wide range of courses, including digital marketing, it is a fantastic time to expand your knowledge of the field. Examine courses in SEO, content marketing, data analytics, and other topics. These courses, which are taught by professionals in the field, offer useful information and skills.

To give you in-depth information and acknowledgment of your accomplishments, Coursera also provides specialization programs and professional credentials.

Free Certification Courses for Digital Marketing


A large selection of digital marketing courses may be found on Udemy, a well-known online learning marketplace. With Udemy, you can broaden your knowledge and find courses that are specifically designed for platforms like Instagram, Facebook, and YouTube marketing, as well as courses that are all-inclusive and cover general digital marketing tactics.

Udemy courses taught by specialists in the field provide you with the skills and information you need to improve your understanding of digital marketing. Even though not all courses grant certificates, they still offer significant learning chances to improve your abilities.

Free Certification Courses for Digital Marketing

Final Thoughts

The importance of digital marketing in today’s economy cannot be overstated. If you are an early adopter in this field, your employment prospects will improve dramatically. These listed certification programs will not only help you adapt to the ever-changing business world but will also offer you an advantage over the competition. Make the most of these openings to advance your digital marketing expertise and maintain your competitive edge.

Keep in mind that certificates demonstrate your commitment to professional development and experience in niche areas of digital marketing. Certifications should be chosen based on your professional and personal objectives. You can remain ahead of the curve in the cutting-edge digital marketing sector of 2023 by participating in these certification courses across several platforms.

17 thoughts on “16 Free Certification Courses for Digital Marketing”

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